La Minute Builder #9 — Have you ever spent weeks building a feature… that nobody ended up using?

Me too. We've all been there.

In this edition of La Minute Builder, here are the 3 biggest tech illusions that lead to this outcome.

• Illusion #1: the faster we build, the more value we create.
• Illusion #2: the more modern or complex the technology, the better the product.
• Illusion #3: the more features we add, the more valuable the product becomes.

I often see teams jump into development before answering essential questions:

• Does a solution already exist on the market?
• What truly differentiates us?
• Does this feature address a real need?
• Is this technology the best fit for the problem?

A mobile app isn't automatically better than a web app.

Adding AI isn't automatically innovation.

An attractive feature isn't necessarily a useful one.

The paradox?

• Technology is a means, not an end.
• The best solution isn't always the most complex one.
• A feature only has value if it addresses a real need.

Before writing a single line of code, I always ask myself these questions.