La Minute Builder #14 — Why do some features raise a product's price… while others don't?
« Why do some features raise a product's price… while others don't? »
I regularly use prioritization frameworks like RICE, MoSCoW or SWOT.
They're very effective for deciding between several features.
But they don't answer an essential question:
« Will this feature actually create business value? »
Two features can have a similar user impact.
One will simply be appreciated.
The other will increase sales, improve retention, or make the product differentiating enough to justify a price increase or a more premium plan.
How do you know?
Not with a prioritization framework.
It takes real market research: understanding customer expectations, analyzing competitors, measuring willingness to pay, and identifying the features users are actually ready to pay more for.
The ChatGPT example
When ChatGPT launched image generation, custom GPTs or memory, the question wasn't only:
« Will users like this feature? »
But also:
« Does this feature make the offer attractive enough to convince more users to upgrade to a paid plan? »
Prioritization vs. market research
Frameworks help you decide what to build first.
Market research helps you identify the features that will create the most economic value.
