BOGSMobile gaming · Multi-app ecosystem
Gaming · Mobile · Marketing · Product · Full-stack
2024
Context
BOGS is a mobile gaming app that lets users bet on their performance and monetize their wins.
The product sits in a multi-app ecosystem including:
- a mobile application (React Native)
- a marketing landing page
- a web back-office for user and data management
In this context, my role was to help continuously improve the product across technical, marketing and user experience dimensions.
Challenge
The product faced several growth-related challenges:
- Better mobile UX (engagement, understanding game mechanics)
- Structured marketing features to drive acquisition and retention
- Stabilizing critical features (authentication, sign-up)
- Improving user performance tracking in the back-office
- An effective email strategy to activate users
The goal was to raise overall product quality while supporting growth and adoption.
Objective / solution
Improve and evolve the BOGS ecosystem by:
Optimizing mobile UX and player journeys
Building marketing features to drive engagement (referral, user profiles)
Securing and stabilizing critical features
Structuring tracking and analytics tools in the back-office
Deploying an effective email strategy via Brevo
Shipping and distributing mobile applications
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Product approach
Software Engineer — Product-Oriented
Continuous product improvement aligned with business goals (acquisition, engagement, retention).
Collaboration with product and design teams (Figma)
User needs and game mechanics analysis
Engagement-oriented feature development
User journey optimization
Critical feature stabilization
Mobile releases (TestFlight, Google Play)
KEY CONTRIBUTIONS
Marketing & engagement features
Referral system and player profile (performance history, wins/losses).
Email & user activation
Brevo API (SMTP) integration for email campaigns and client training on marketing tools.
Mobile user experience
UI visuals in Figma and interface improvements to enrich game modes and engagement.
Stabilization & product quality
Critical bug fixes, especially on sign-up forms and user-facing features.
Back-office optimization
Better user tracking with key metrics: match count, period stats, traffic analysis.
Architecture & data
Prisma integration to structure users, notifications and email management.
Mobile deployment
Expo builds and production releases on Apple TestFlight and Google Play Console.
IMPACT
Higher user engagement through marketing features (referral, player profiles)
Stabilized critical product features
Structured email system to activate users
Better visibility on user performance via the back-office
Contribution to mobile app production and distribution
Overall product quality and user experience improvement
Stack