FepemFederation of private employers in France
Institutional · Web · Front-end · WordPress
2024
Context
FEPEM (Federation of private employers in France) is a national organization supporting private employers in managing in-home employment.
As part of improving their membership journey, several strategic pages needed to be integrated and shipped.
The project was to build web pages ready to plug into their internal WordPress environment.
Challenge
Membership pages are critical for user acquisition and conversion.
Several constraints had to be addressed:
- Strict adherence to design mockups (pixel-perfect)
- Clean integration compatible with WordPress
- Flawless responsive behavior on all devices
- Optimized performance and asset weight
- Cross-browser compatibility
The goal was a smooth, reliable user experience on high-stakes business pages.
Objectif / solution
Build and deliver membership pages that are:
Faithful to the designer’s mockups
Pixel-perfectFully responsive
Desktop · Tablet · MobileOptimized for performance and WordPress integration
Semantically structured and maintainable
1 / 4
Product approach
Software Engineer — Front-end Integration
Quality, performance and CMS-friendly integration at the core.
Mockup analysis
In-depth review of designs and WordPress integration constraints.
Component breakdown
Interfaces split into reusable, maintainable HTML/CSS components.
From-scratch development
Integration without a framework for optimal CMS compatibility.
Responsive testing
Checks on desktop, tablet and mobile with targeted adjustments.
Cross-browser verification
Cross-browser testing and fixes for a consistent experience.
Asset optimization
Lighter assets to improve load performance.
KEY CONTRIBUTIONS
From-scratch HTML/CSS integration
Four pages built without a framework, with clean, maintainable structure.
Pixel-perfect delivery
Faithful reproduction of designer mockups with attention to visual detail.
Full responsive design
Pages adapted for desktop, tablet (iPad) and mobile.
Semantic structure
Structured, accessible HTML for easier integration and maintenance.
Performance optimization
Reduced asset weight and faster load times.
Cross-browser compatibility
Testing and adjustments for a consistent experience across browsers.
IMPACT
Four strategic membership pages shipped to production
Improved visual quality and user experience
Easier WordPress-side integration
Multi-device and cross-browser compatibility ensured
Smoother, higher-performing acquisition journey
Delivered pages
Pages in production:
Stack